FOR SAAS FOUNDERS
Data-driven UX
that maximizes
conversions
We uncover what’s holding your product back and fix it with proven UX strategies
— helping you boost conversions, engagement, and growth.
Trusted by 50+ FAST GROWING Companies:
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You’ve built a Great Product —
so why is scaling it hard?
You can’t grow what
you can’t see
👀 No Insights: Most SaaS teams don’t know what’s actually happening inside their product
😤 Frustrated users: churn before they even hit their “aha moment"
🧐 Lots of Guesswork: Without a data-driven system, every decision feels like a gamble & it's hard to validate changes
The biggest players don’t guess
— they test, learn, and scale
Giants like Airbnb, Amazon, and Netflix use data for EVERTHING. They optimize every step of their user journey.
You don’t need billion-dollar company to apply these principles. With a tailored, data-driven system, you can:
Test changes with confidence
Avoid wasting resources on what doesn’t work
Build scalable, predictable growth
Why Data Beats Guesswork
Statsig shows that:
1/3 of changes deliver the desired impact
1/3 require iteration
1/3 should be turned off as they harmful to Growth
What This Means for You:
When every decision is tested and backed by data, you start compounding small wins into predictable, scalable growth.
Guessing isn’t a strategy
— it’s a costly mistake
Untested changes waste time and money
Without measuring impact, you’re stuck in a cycle
of trial & error
Decision Success Rate:
Guesswork - 40% Success Rate
Data-driven decisions - 93% Success Rate
+ 486%
Gigstack
+ 23,5%
& User Activation
Terapify
+ 109%
BlauVerde
JRE Global
Contrario.ai
P3M Strategies
Chargylize
Hektar9
001
Onboarding Mastery
Design user journeys that guide customers to their "aha moment" faster, reducing drop-offs and increasing engagement.
002
Landingpage Optimization
Design user journeys that guide customers to their "aha moment" faster, reducing drop-offs and increasing engagement.
003
UX / UI DESIGN
Design user journeys that guide customers to their "aha moment" faster, reducing drop-offs and increasing engagement.
004
CRo For E-Commerce
Design user journeys that guide customers to their "aha moment" faster, reducing drop-offs and increasing engagement.
What Founders are saying
Christoph Meise & Eva Egg
CEO & CTO of Scripe
Lisa's dual perspective as a user and UX expert ensured we're building a product that meets our content creators' needs. Excited to refine our product based on these insights.
Santiago Carranca
Founder & CEO of Gigstack
From the start, she took the time to understand our product through in-depth conversations, then proposed clear measurement strategies and shared actionable ideas to improve our flow.
Her continuous analysis and optimization helped us refine our approach, ultimately boosting our conversion rates. Beyond the numbers, working with Lisa was a great experience, her structured approach, attention to detail, and deep understanding of user behavior made all the difference.
Highly recommended!
Tina Walter
Founder of BlauVerde
Her deep behavioral UX insights and CRO strategies helped us bridge the gap between brand visibility and actual conversions.
In just weeks, we saw a 109% increase in engagement and a 5.91% boost in add-to-cart rate. More than just numbers, she transformed how we connect with our customers, making the shopping journey smoother and more intuitive.
If you're looking for a team that truly understands product-led growth, look no further!
Dr. Josh Ramirez
Founder of Neuralplan & BehavioralPM
Institute
She has a keen sense of how users interact with your site, and has an eye for simplifying in such a way that brings your content forward where people want to engage.
Not only do I use Lisa for all my work, but I’ve referred all of my colleagues to her as well. If you don’t hire her, you’re truly missing out!
Murat Esenli
Founder & CEO of Compospec
If anyone is looking for deep, realistic insights paired with a thorough review report, I highly recommend reaching out to Lisa. Huge thanks for your expertise and guidance!
Alejandro Lomelin
Founder of the GoodBrand
The whole experience working with her was just amazing.
Definitely a great listener, great talent and with great soft skills. Always reliable, professional and with a lot of drive for growth, Lisa is the person you are looking for your team or personal project.
HIGHLY recommended.
Claire Etrillard
Business Development Consultant BlauVerde
Her expertise in UX and conversion optimization for E-Commerce is exceptional.
She knows how to transform registrations into paying customers through strategic and effective solutions.
Her analytical approach and outstanding results make her a top-notch expert in her field.
I would definitely co-create projects or build brands with her again, as her professionalism and vision are invaluable.
Alexis Daniels
Co-Founder of Intimal.io
Her expertise in Behavioral Design offered specific, actionable insights that significantly refined our user experience strategy.
Lisa's methodical approach not only aligned with our objectives but also brought a level of clarity that propelled our product forward.
Nima Pouya
Senior Product Owner @Chargylize
Her enthusiasm, critical thinking, and deep focus on the user experience transformed our work.
She doesn’t just design; she takes full ownership, always pushing to understand the product and improve it. Working with her is both inspiring and fun—I’m grateful to have her as a colleague and friend!
Dr. Josh Cunio
CEO and Founder of P3M Strategies & Pillframework
She took my vision for P3M Strategies and transformed it into a sleek, intuitive, and highly functional website that perfectly reflects my brand.
Her attention to detail, user-centric approach, and deep understanding of design principles made the entire process seamless.
Beyond her technical skills, Lisa is an exceptional collaborator—always responsive, open to feedback, and proactive in finding creative solutions. She doesn’t just build websites; she creates experiences that engage and inspire.
If you need a UX designer who delivers excellence with every pixel, Lisa is the one to trust. Highly recommend!
How it works
How We Turn Your UX into a
Conversion Machine
Step 1
Diagnose What’s Broken
We start by identifying bottlenecks in your user journey— where are users dropping off, and why?
Step 2
Understand Behavior Deeply
We map out your user journey and analyze behavioral patterns to uncover key insights into what drives engagement and retention.
Step 3
Redesign for Success
We create optimized flows and experiences tailored to your users, ensuring they reach their "aha moment" faster and stay engaged longer.
Step 4
Measure, Test, Iterate
We roll out changes strategically, track their impact, and continuously refine the system for maximum growth.
Get Instant Access to the Onboarding Mastery Guide that helps you 3x your Onboarding Completion Rate
Why It MATTERS
Every User Drop-Off Is Lost Revenue.
Every time a user leaves before seeing the value of your product, it’s not just frustrating
— it’s you leaving money on the table.
The biggest companies in the market all mastered data-driven decision-making & as a result grow exponentially faster.
Frequently Asked Questions
A well-optimized onboarding experience will lead to:
✅ Higher activation rates — users reaching their "aha moment" faster
✅ Increased retention — users engage and stick around longer
✅ Lower churn — fewer drop-offs due to confusion or friction
✅ Better free-to-paid conversions — users see the value & upgrade sooner
Every product is different, but we typically see measurable improvements within a few weeks of implementing changes.
It depends on the scope of optimizations, but most startups start seeing improvements in activation and conversion rates within 4-6 weeks of implementing changes.
Quick wins (like copy & UX tweaks) can show results within days, while deeper improvements (like redesigning key flows) may take a bit longer — but lead to long-term, scalable growth.
We take a data-driven and behavioral approach:
🔍 User Analytics – We analyze session recordings, heatmaps, and drop-off points.
🛠️ UX & Behavioral Audits – We look at friction points, clarity, and cognitive load.
🗣️ User Feedback & Session Data – We uncover frustrations through surveys and interviews.
With these insights, we pinpoint exactly where users struggle and design a streamlined, high-converting onboarding experience.
We work with whatever data you have available! Ideally, you’ll have:
📊 Analytics Tools – GA4, Mixpanel, Amplitude, or PostHog for user tracking.
🎥 Session Recordings – Hotjar/FullStory/PostHog to see where users drop off.
🗣️ User Feedback – Surveys, support tickets, or qualitative insights.
No data? No problem! We can set up tracking and use behavioral UX best practices to diagnose issues and create a data-backed improvement plan.