FOR SAAS FOUNDERS

Turn your Onboarding Bottleneck
into a Growth Engine

Stop losing users after signup. I help SaaS startups create intuitive, high-converting onboarding flows that reduce drop-offs & improve short and long-term retention.

Get your Free Onboarding Audit

No strings attached — just Expert Advice for your Onboarding

What your current Onboarding might look like
(And Why It’s Holding You Back)

Users Disappear After Signup 💔

All this effort getting them hooked & ready to try your product & now puff, after their signup they just ghost and you never hear from them!!

Trial Users Just Won’t Convert 🫠

You’re driving plenty of traffic to your page, but man is it hard to get these users to convert into paying customers!!!


(maybe people have just gotten greedy these days?)

Your Onboarding is a bit of an overkill 🥴

You are thinking: “Now that we got you here, we might as well show you all we got” which makes your onboarding a bit longer than needed but I mean it’s probably worth it, right?

You’re Guessing What’s Broken 🎯

You’re well aware, some things gotta change and your team is making changes, but UFF it’s a hard shell to crack & know what actually moves the needle.

How we turn Onboarding Into
Your Biggest Growth Lever

If your onboarding feels like a headache topic - it’s time for a change. 


What if your onboarding didn’t just guide users, but
converted them into loyal fans from day one?

Unlock Focus, Efficiency, and Predictable Growth with a product-led onboarding system that:

Effortless Scalability 🚀

We build a system that scales with your business without sacrificing user experience or overwhelming your team.

Increase overall client lifecycle

We create scalable systems that keep users engaged, reduce churn, and increase lifetime value—without adding complexity to your team’s workflow.

Data-Driven Insights 🔍

No more guessing. Get actionable insights into where users drop off, what’s working, and how to fix it.

Happier Teams, 
Happier Customers 🥳

Streamline your onboarding to reduce internal friction, improve team collaboration, and delight your users.

Streamline iterations with efficiency

Make it easy for users to understand your product, navigate its features, and see the value — fast.

Predictable Growth 📈

Turn onboarding into a reliable growth engine that boosts retention, engagement, and long-term revenue.

+125%

User Activation Increase

+ 40%

ONBOARDING COMPLETION 
& User Activation

Terapify

View Project

What Founders are saying

We’ve helped SaaS startups unlock faster growth by focusing on what matters most: creating better experiences for their users.
“At Designership, they ship truly brilliant products! It’s easy to use and scale, and is really handy to customise for any projects.”

Christoph Meise & Eva Egg

CEO & CTO of Scripe

“At Designership, they ship truly brilliant products! It’s easy to use and scale, and is really handy to customise for any projects.”

Christoph Meise & Eva Egg

CEO & CTO of Scripe

“At Designership, they ship truly brilliant products! It’s easy to use and scale, and is really handy to customise for any projects.”

Christoph Meise & Eva Egg

CEO & CTO of Scripe

“At Designership, they ship truly brilliant products! It’s easy to use and scale, and is really handy to customise for any projects.”

Christoph Meise & Eva Egg

CEO & CTO of Scripe

“At Designership, they ship truly brilliant products! It’s easy to use and scale, and is really handy to customise for any projects.”

Christoph Meise & Eva Egg

CEO & CTO of Scripe

“At Designership, they ship truly brilliant products! It’s easy to use and scale, and is really handy to customise for any projects.”

Christoph Meise & Eva Egg

CEO & CTO of Scripe

How it works

How We Turn Your Landing Page into a

Conversion Machine

Step 1

Diagnose what’s not working

We start by identifying bottlenecks in your user journey where are users dropping off, and why?

Step 2

Understand User Behavior Deeply

We map out your user journey and analyze behavioral patterns to uncover key insights into what drives engagement and retention.

Step 3

Redesign for Success

We create optimized flows and experiences tailored to your users, ensuring they reach their "aha moment" faster and stay engaged longer.

Step 4

Measure, Test, Iterate

We roll out changes strategically, track their impact, and continuously refine the system for maximum growth.

  • Step 1

    Diagnose What’s Broken

    We start by identifying bottlenecks in your user journey— where are users dropping off, and why?

  • Step 2

    Understand Behavior Deeply

    We map out your user journey and analyze behavioral patterns to uncover key insights into what drives engagement and retention.

  • Step 3

    Redesign for Success

    We create optimized flows and experiences tailored to your users, ensuring they reach their "aha moment" faster and stay engaged longer.

  • Step 4

    Measure, Test, Iterate

    We roll out changes strategically, track their impact, and continuously refine the system for maximum growth.

A good activation event is often associated with the beginning of a user forming a new habit inside the product, and since increasing the activation rate is one of the best levers for increasing retention, it’s often a major focus for growth teams

What Founders are saying

Lisa's approach reveals her exceptional professionalism, attention to detail, and client-centered approach. Working with her was an amazing experience - a great listener with immense talent and outstanding soft skills. Always reliable, professional, and driven for growth, Lisa is the perfect addition to any team or personal project. HIGHLY recommended.

Alejandro Lomelin

CEO and Founder of the Good Brand

Lisa put together a stunning homepage for me. Thanks to her know-how, the distance was no problem. The process was organised and uncomplicated. The communication via Zoom and WhatsApp always worked extremly weel. Thank you!

Martin Föger

Founder of Martins Bikeschule

Lisa took on a lot of responsibility and with her enthusiasm, she quickly found her place as an important part of our team. Her positive attitude and happy smile, even under pressure, make her a pleasure to work with. Since then, we have been working together on the user journey, UX and UI of another product from the ground up, and her critical thinking, urge to put herself in the customer's shoes, and ability to take ownership of issues have proven invaluable. She likes to fully understand the product and use that knowledge to improve the UX, and she looks at every project as a new learning opportunity.I'm happy to have her as a friend and colleague and look forward to our future projects together.

Nima Pouya

Business Analyst, IT product Owner at Chargylize

For a while I have wanted my own website for my travel agency. With Lisa, I have found someone who really has captured my love for Norway beautifully in design. The cooperation was absolutly uncomplicated and she also explained the technial background to me so i could clearly understand everything.

Michaela Schütze

Founder of Nordwaerts

Lisa was a real blessing for our non-profit organisation,for which she designs and developed the website. She has an extraordinarily good feeling for both our team and our users (people with dementia and their careers). Especially for the target group, Lisa's distinct ability for clear structure and simple user guidance is an asset. I very much appreciate her ideas for the designs and her reliablity when it comes to agreements, costs and deadlines. Thank you Lisa!

Antje Jones

CEO of Angehörigen-beratung
Nürnberg and Founder of Inflow

As a mobile app founder, I spent months searching for a development team before I connected with you. Finding a team as professional and well-rounded as yours was no easy task. Your expertise in front and back-end development, marketing, and more is truly exceptional. What sets you apart is your generosity with timely updates and your ability to communicate seamlessly in English, Spanish, German, and other languages. I'm thoroughly satisfied with the work you've done and look forward to our continued partnership

Roman Romero

CEO and Founder of Swoove

Frequently Asked Questions

What kind of results can we expect from improving our onboarding flow?

A well-optimized onboarding experience will lead to:

Higher activation rates — users reaching their "aha moment" faster
Increased retention — users engage and stick around longer
Lower churn — fewer drop-offs due to confusion or friction
Better free-to-paid conversions — users see the value & upgrade sooner

Every product is different, but we typically see measurable improvements within a few weeks of implementing changes.

How long does it take to see results?

It depends on the scope of optimizations, but most startups start seeing improvements in activation and conversion rates within 4-6 weeks of implementing changes.

Quick wins (like copy & UX tweaks) can show results within days, while deeper improvements (like redesigning key flows) may take a bit longer — but lead to long-term, scalable growth.

How do you identify what’s broken in our onboarding process?

We take a data-driven and behavioral approach:

🔍 User Analytics – We analyze session recordings, heatmaps, and drop-off points.
🛠️ UX & Behavioral Audits – We look at friction points, clarity, and cognitive load.
🗣️ User Feedback & Session Data – We uncover frustrations through surveys and interviews.

With these insights, we pinpoint exactly where users struggle and design a streamlined, high-converting onboarding experience.

What tools or data do we need to get started?

We work with whatever data you have available! Ideally, you’ll have:

📊 Analytics Tools – GA4, Mixpanel, Amplitude, or PostHog for user tracking.
🎥 Session Recordings – Hotjar/FullStory/PostHog to see where users drop off.
🗣️ User Feedback – Surveys, support tickets, or qualitative insights.

No data? No problem!
We can set up tracking and use behavioral UX best practices to diagnose issues and create a data-backed improvement plan.

Ready to Maximize

Your Conversions?

Stop losing customers and wasting traffic. Let’s turn your Onboarding into your most powerful growth engine.